We work with people on specific skills in four areas: creative writing, visual literacy, storytelling and presence and engagement.
A factor that differentiates organisations is often the set of skills their people have and how relevant these are to the context within which they operate. Our training leverages real expertise in each of these areas to give clients the competitive advantage they’re looking for.
GSK wanted to align their marketing team around a shared process for writing more inspiring, business-winning concepts. We developed a new approach which had, at its heart, stories and storytelling. We also started the journey for them towards a more consumer-focused and vivid use of language. We brought to the workshops the work of several writers, the idea of film pitches, the structures of stories, the power of appropriate images and design, writing vivid consumer portraits in 6 words and some inspirational case studies that allowed them to try out new techniques and immediately build their confidence.
As part of their year-round learning programme, we devised and delivered six sessions. We drew on the expertise of artists including a photographer, art historian, writer and a producer. We delivered sessions around reading images and the idea of expanding your visual literacy.
This involved engaging with both historical and contemporary art and also advertising. We have recently delivered workshops on the theme of visual literacy for senior leaders at the London Business School.
The starting insight was that language, and our use of it, is constantly evolving and that people aren’t being taught how to write engagingly, for different audiences using different channels. Everyone has something they want to write well - a presentation, an email, a brief, maybe even a book. We therefore created different opportunities encompassing business writing workshops, sessions the Royal Court Theatre, a new library (people who write well, read well) or one to one coaching with a poet. Behind each aspect the business purpose was clear – learn how to write in a way that will engage others and stay with you forever.
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