With clients, we help existing brands find their edge and distinctiveness. We collaborate with diverse creative minds and brand teams to help understand and unlock the story at the heart of the brand.
For ourselves, we develop brands we’re interested in and raise funds to launch them. Our first of these was ‘Great British Chefs’, launched in 2011. It was followed in October 2012 by the launch of ‘Eyes Wide Opened’.
We brought an historian, writer, art historian and theatre designer to help rediscover the story at the heart of this 125 year old brand. Through an extensive trawl of the history of the industry, the current competitive set and the surviving work from the archive we created a new positioning, strapline, visual identity and format strategy. We are currently helping them write the stories for all their products, from pack to website.
We brought together a team of musicians, academics, writers and sound artists to realise a complete sound identity for this global brand. We examined competitor activity, world-class use of music in advertising and looked at some of the emerging thinking around how the brain interprets music and language.
At the heart of our work was a process for identifying the qualities of specific singers and their music that matched the brand’s personality and values.
Eyes Wide Opened is an intensive week-long programme aimed at helping university graduates seeking direction in their careers and lives. It is led by world-class coaches and tutors dedicated to helping young people find their signature strengths. The first EWO course took place in October 2012. For more information please visit www.ewopened.com
Great British Chefs is a premium brand that provides food lovers with great recipes, tips and ‘how to’ videos from the very best chefs in Britain. They work with chefs who cook in their own restaurants on a daily basis, whose food is distinctive and cooked with love.
Our first app launched in July 2011 and received amazing reviews. The business is now run full time by Ollie Lloyd.
All contents © Creamer and Lloyd 2013