As a business, we develop brands we’re interested in and raise funds to launch them. Currently, the first venture we’ve developed, ‘Great British Chefs’, is in the midst of its launch and ‘Eyes Wide Open’ is in development.
With clients, we help existing brands find their edge and distinctiveness. We collaborate with diverse creative minds and brand teams to help understand and unlock the story at the heart of the brand.
We brought an historian, writer, art historian and theatre designer to help rediscover the story at the heart of this 125 year old brand. Through an extensive trawl of the history of the industry, the current competitive set and the surviving work from the archive we created a new positioning, strapline, visual identity and format strategy. We are currently helping them write the stories for all their products, from pack to website.
We brought together a team of musicians, academics, writers and sound artists to realise a complete sound identity for this global brand. We examined competitor activity, world-class use of music in advertising and looked at some of the emerging thinking around how the brain interprets music and language.
At the heart of our work was a process for identifying the qualities of specific singers and their music that matched the brand’s personality and values.
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