We collaborate with brand teams to help them unlock the potential within their brand in terms of positioning and innovation. We bring creative thinkers to really get inside and understand the brand and who work to craft fresh ideas and a new positioning.
We specialise in creating multi-sensory output that lift brands off the page and includes visual identity, sound and where appropriate olfactive and tactile experiences.
We brought in an historian, writer, art historian and a theatre designer to help us rediscover the story at the heart of this 125 year old brand. Through a wide and extensive trawl of the history of the industry, the current competitive set and the surviving work from the last 125 years we created a new positioning, strapline, visual identity brief and format strategy. We are currently helping them write the stories for all their products.
We brought together a team of musicians, academics, writers and sound artists to realise a complete sound identity for this global brand. We examined competitor activity, world-class use of music in advertising and looked at some of the emerging thinking around how the brain interprets music and language.
At the heart of our work was a process for identifying the qualities of specific musicians and their music that exactly matched the brand’s personality and values.
All contents © Creamer and Lloyd 2010 / Made by uc48