Creamer and Lloyd

What Inspires us

Everything we experience forms a part of who we are and what we do and therefore what we offer clients. We rely heavily upon the creative industries to inspire us and this is critical to our business model. Some people think that spending time being inspired is leisure. We know it’s what defines us as people, as creative practitioners and as an organisation.

Everyone in the business has their own budget for research and inspiration. On a regular basis we share on our website the best experiences we’ve had.

Recent inspirations:


  1. 26 Seconds film

    Filming people handling one of their most treasured possessions and telling the story of the relationship behind it.
    http://www.londondesignfestival.com/events/26-seconds


  2. Galle Fort Printers

    A beautiful private hotel that has been carefully and sensitively restored. It also has a fantastic chef.
    http://www.thefortprinters.com/


  3. Proms

    Sitting in the BBC van and watching the filming of a Prom. Complex yet calm and collaborative - a complete choreography all of its own. It was like a double pleasure - listening to the concert and watching the production of it.
    http://www.bbc.co.uk/proms/2010/


  4. Jaffna and the A9

    After 30 years of conflict, the Northern shores of Sri Lanka are open to persistent tourists. If you get permission from the MOD you can drive and we did.
    http://en.wikipedia.org/wiki/Jaffna


  5. Chandraguptha Thenuwara

    An inspirational artist who not only speaks about the traumas of war in Sri Lanka but inspires others to do so through his art school.
    http://humanityashore.com/ha/archives/1057


  6. The Big Lunch

    An amazing community initiative which we did on Queens Head Street in Islington.


  7. Canon 5D Mark II

    A stills camera that also shoots video. It is a thing of beauty (in the hands of the right people).
    http://www.canon.co.uk/for_home/product_finder/cameras/digital_slr/EOS_5D_Mark_II/


  8. Laura Marling at Latitude

    Apart from her staggeringly beautiful songs (and singing), one moment: Asking for some crowd participation in the form of whistling, she issued a caution, "I should warn you I am a phenomenal whistler." And she was and is.
    http://latitudefestival.co.uk/lineup/artist.aspx?AID=db933e89-63c2-43ba-9971-262f0c47df22&venue=Obelisk%20Arena&artist=Laura%20Marling


  9. Chor Bazaar, Mumbai

    We walk in to shops where Ollie hasn't been for a year. And it's as if they've been waiting for him all this time. Not a beat is missed, conversations resume, chai is brought out. The thread of the relationship is not broken by distance or time.
    http://www.mumbai.org.uk/shopping/chor-bazaar.html


  10. The Times of India newspaper

    In the UK we've lost the excitement of language. In India almost every article I read relished the telling. This wasn't oneupmanship by a writer, this was endemic.
    http://timesofindia.indiatimes.com/