Alastair Creamer
Director
I founded and co-developed Catalyst at Unilever, one of the most innovative in-house programmes of creative training and inspiration on record, which won several awards. I ran it for 7 years. Before that I’d spent 12 years in the arts and a further 6 in other businesses (including being Sainsbury’s first Arts Sponsorship Manager) with a stint as Dean of Faculty of the London College of Music and Media. All these experiences come together in our work at Creamer and Lloyd.
I was educated as a musician but it was only when I chose to stop playing that I discovered other creative channels – acting, directing, writing and painting. It’s from all these worlds that I’ve developed my network of creative partners. I’ve also inherited my father’s love of handwriting (thus the logo). I’m a Trustee of Room 13 International – an organisation that helps place professional artists in primary schools all over the world to create art studios run by the children for the children. I’m also on the Advisory Board of Leadership Development at the Banff Centre, Canada.