I founded and developed Catalyst at Unilever, one of the most innovative in-house programmes of creative training and inspiration, which won several awards. I ran it for 7 years before co-founding Creamer and Lloyd. Before all that I spent 12 years in the arts and a further 6 in other businesses (including being Sainsbury’s first Arts Sponsorship Manager) with a stint as Dean of Faculty at the London College of Music and Media. All these experiences come together in our work at Creamer and Lloyd.
I was educated as a musician but when I chose to stop playing, I discovered other creative channels – acting, directing, writing and painting. It’s from all these worlds that I’ve developed my network of creative partners. I’ve also inherited my father’s love of handwriting (thus the logo). I’m a Trustee of Room 13 International – an organisation that helps place professional artists in primary schools all over the world to create art studios run by the children for the children. I’m an active member of 26, a collective of writers who set ourselves great little challenges. I have now been involved in four of their projects: 26 Seconds, the creation of the books 26 Letters and The Bard and Co. and, most recently, 26 Treasures.